Mascot Design

If you have a formed creative brief, but not sure about details, we recommend the Silver package. With 10 concepts and 10 variants it will be easy to create the perfect design, that suits all your preferences.

If you already have a concept and detailed vision of your mascot in mind. If you’re pretty sure of what you want, you can go with Bronze package. There you can implement your idea at low costs.

If you have no idea of what your mascot should be like, you can rely on a professionalism of our designers. Take the Gold package and enjoy the deep creative process with Vihotar team.

Describe your idea.
What character do you want and it’s purpose. Specify which products (or features, or services) should be highlighted by mascot. Mention in your creative brief these details: body type, skin type, pose, costume and other. What face expression and mood of mascot do you want: helpful, friendly, aggressive, cool, playful etc.

Describe your style.
The style of a mascot should match your company’s branding. Tell what you are proud of in your company, what makes it different from the competitors. Show examples of mascots, that you like and dislike.Describe a preferable color palette.

Describe your customers.
Who are you trying to reach? Mention: age, gender, what type of businesses are they involved with, their lifestyle and income.

Show your competition.
It will be helpful, if you can give an examples of a competitor’s mascots.

Our Designers team will make a sample mascot based on your creative brief. You choose one of the concepts. Then provide the designer your feedback about what you want to change and where does the creating process needs to move further.
If you take a pricing-package with more concepts (10-25 Silver and Gold), that means you’ll get more ideas of mascots to choose from.

After choosing the right concept of mascot, you still may have some suggestions to improve the final design. Color scheme, text or fonts and elements of outfit can be changed on this step.

Sometimes you need to give a mascot a bigger personality, to make him live. That allows to establish great connection with your customers. Examples of “extra poses”:
- Different body positions (pointing at something, standing still, running etc.)
- Different props (holding a newspaper, laptop or smartphone etc.)
- Different clothing (Halloween or Christmas costume, business suit etc.)

A grayscale image is a monochrome picture with shades of gray. This type of image can include soft highlights, shadows and gradients. A black and white photograph is a sample of a grayscale image.
Line art is a picture that consists of outlines, there is not any gradation of shade or color. It looks like coloring book.

There are no any hidden, or additional fees for revising mascot in design process or for getting additional file format. All our pricing packages shows the number of possible edits and file formats you’ll get.
If the final mascot design doesn’t satisfy you, upgrade your plan and choose the higher plan. After upgrading we will discount the old plan cost. With more concepts and options we can meet all your needs.

Image in vector format can be easily edited with special software. This type of file allows to print in high definition and includes printing specs, such as CMYK color model, cutting and folding marks, given bleeds and other:
.pdf - The Portable Document Format. Easy to view on any operating system.
.eps - Encapsulated PostScript. A file extension for a vector graphics file used by Adobe Illustrator. You need a vector graphic software to open, view and edit this type of file.
.cdr - A file extension for a vector graphics file used by Corel Draw. You need a vector graphic software to open, view and edit this type of file.

Image in raster (bitmap, pixel) format is easy to view on any device, can be uploaded in web resources (web-site, social media, e-mail etc.), can be printed (in 300dpi resolution). This type of file is difficult to change and edit, because it representing a rectangular grid of pixels, or points of colors.
.jpeg - Joint Photographic Experts Group. Most popular file format for lossy compressed digital picture.
.png - Portable Network Graphics. File format that supports lossless data compression, can display images with transparent background.